A strong brand begins with values. Know your values, craft your brand.


the service

We call what we do foundational brand strategy because it provides just that — a foundation — for the outward-facing pieces of branding (think: visual presence, messaging/marketing, culture, etc.). Foundational brand is comprised of vision, core values and mission. Our brand strategy consulting service helps you to unearth those components for either yourself or your organization and apply them to a variety of scenarios in a series of interactive, co-created sessions. Should you wish to continue into visual branding, we’re more than happy to bring our talented design partners into the picture.

We offer this service for individuals who identify as creatives or hold creativity as a core value and organizations in creative industries or those that hold creativity as a core value. The individuals we most often work with use the brand strategy to inform personal packaging, while the organizations we work with tend to be early-stage startups (beyond the idea stage and ready to build a business).


what to expect

For individuals

Our standard package includes three sessions that focus on visioning, values discovery, and crafting a mission and principles, plus a digital deliverable summarizing the findings.

Clients have the option of adding additional sessions pertaining to different brand application areas such as relationship-building, resume-building or storytelling for an interview, to name a few. They also have the choice to add a la carte coaching sessions to work through values conflicts and/or other challenges.

For organizations

Our standard package includes three sessions that focus on visioning, values discovery, and crafting a mission and principles, plus a digital deliverable summarizing the findings.

Clients have the option of adding additional sessions pertaining to different brand application areas such as relationship-building, workplace culture or storytelling for a pitch, to name a few. They may also choose to work on their visual brand.

They also have the choice to add a la carte coaching sessions to work through organizational challenges.


A note about your financial investment

We know that this process is a big commitment of your time, energy and emotional resources, and that our brand strategy consulting comes with a price tag.

That’s why we give our clients the option to pay through PayPal and use PayPal Credit, which, depending on your credit, could give you the option to pay for this service over a period of six months with no interest.


How it works

  1. Start by setting up a free 30-minute discovery session. We'll learn about each other and assess a mutual fit.

  2. If we're a match, we'll determine which package is right for you based on your needs, goals and other influential life factors.

  3. We'll draw up a contract and send it to you for your review and signature.

  4. Once the contract is signed, we're good to go. We'll determine meeting dates and set up our sessions. For individuals, these sessions may occur via Zoom (video) or in-person depending on your location. For organizations, these sessions will occur at your place of work.